In an age where almost everything we do can be shared online; the prominence of social media, ‘selfies’, and the content creators behind it all have undoubtedly created a new Internet Age. At the turn of the last decade, a new type of celebrity was emerging: the ‘Influencer’. Average men and women were taking to YouTube, Instagram, and other platforms to share reviews and tutorials of beauty related products. This quickly flourished into a billion-dollar industry, with social media propelling normal people into stardom and notoriety. The appeal of these figures appeared to stem from their relatability, compared to traditional celebrities like actors or musicians. Nonetheless, the influence these online figures have had on society at a cultural level is undeniable. With the evolution of this type of media, the expected beauty standards have also changed.